International Design Week 2025
May 9 – 16, 2025 / Graz / Austria
Institute of Design & Communication, FH JOANNEUM Graz
Including an invitation to the Grand Opening weekend of the festival
"Design Month Graz 2025" by Creative Industries Styria

We are thrilled to announce the 4th edition of the International Design Week at the Institute of Design & Communication, FH JOANNEUM University of Applied Sciences, as part of the Design Month Graz 2025 in our UNESCO City of Design Graz.

Following the success of our previous themes — The Prepper, mutate or mute, and Design Science F®ictions — we now delve into the complex layers of unCOMMON underGROUND. With 16 workshops led by 22 international guests from our esteemed global partner universities' network this week promises an intense exploration of the intersections between design, politics, communication, media ethics, and cultural exchange.

The theme unCOMMON underGROUND plays with the concept of finding and negotiating "common ground" while venturing into the literal and metaphorical undergrounds of social movements, hidden narratives, and emerging ethics. We want to address how design engages with the uncharted and the uncommon, offering an arena for resistance, peace-building, and subverting misinformation. Our focus extends to the ethical dilemmas and the creative potential in the spaces beneath mainstream dialogues and above conventional ideas.

Throughout the week transdisciplinary and interdisciplinary collaboration is central. We are welcoming Bachelor's and Master's students from all design fields, as well as peers from international partner universities, to engage in hands-on, cross-media workshops. Expect rich and unexpected intersections, like animation with editorial critique, immersive installations that unpack cultural myths, or interactive design that probes ethical implications.

In this underground yet universal creative space we aim to generate critical conversations and creative breakthroughs. Let's explore the unCOMMON underGROUND together and redefine our collective creative landscape.

We look forward to unearthing new visions, uncommon methodologies and undergroundbreaking ideas at the International Design Week 2025 with you!

Birgit Bachler, Head of Bachelor's program Information Design
Daniel Fabry, Head of Institute Design and Communication, Head of Master's Programs


WORKSHOPS AT A GLANCE
WS#1 Alexander Asatiani / Inner Underground / AP.152.01.107
WS#2 Nicolas Belayew & Simon Brunfaut / The art student survival guide / AP.154.02.203
WS#3 Katarzyna Figat / Unobvious Sound Narratives: Selected Issues of Developing Music for Film / AP.152.01.105a
WS#4 Domen Fras / Reversing common narratives / AP.152.02.210
WS#5 Antti Heinonen & Hanna Heinonen / Everyday Assemblages: Uncommon Connections / AP.152.03.307a
WS#6 Eva-Maria Heinrich / Bringing the Abstract to Life – Beyond Data Visualisation / AP.152.02.209
WS#7 Adi Karelitz / Life's a Glitch / AP.152.01.106
WS#8 Melani Lleonart Garcia & Álvaro Sanchis Gandia / The Lost Data Resistance / AP.152.03.303
WS#9 Emilio Lonardo / CommuNation Bound – Designing micronations of new relations / AP.154.02.204
WS#10 Moses Lugonvu / Design and Culture: Unearthing Unity in Diversity through Design Expressions for Cultural Exchange / AP.152.01.116
WS#11 Mina Mani & Niklas Rönnberg / Challenging the unCOMMON through immersive storytelling / AP.152.02.203
WS#12 Carla Molins-Pitarch / UNCOMMON CREATURES / AP.154.02.202
WS#13 Liron Tzanhany / Edible Codes: Deciphering Food as a Medium of Communication / AP.152.03.302
WS#14 Oleg Veklenko & Nadiia Velychko / SOCIAL VISUAL. Research project. / AP.152.03.308
WS#15 Lars Harmsen & Markus Lange / Political Narratives, Silkscreen Workshop / AP.152.01.103
WS#16 Roger Walk / Political Narratives Through Live Projections / AP.152.01.104
WORKSHOP DETAILS

WS#1 Inner Underground
Alexander Asatiani
Professor, Media Arts Department, Tbilisi State Academy of Arts, GEO
Room: AP.152.01.107

The "Inner Underground" workshop, spanning Graphic Design, Information Design, and Media Design addresses the critical need for effective communication and analysis in a globally transforming and information-saturated era. It proposes that understanding the world begins with introspective exploration of personal memories, sensations, and imaginations to uncover biases and creative potential. This workshop provides a framework for translating these internal experiences into tangible visual artifacts that inform, engage, and inspire. Participants will unearth personal narratives related to the unCOMMON underGROUND theme through guided exercises and discussions, critically analyze visual communication case studies, and learn to transform their inner experiences into visual forms using storytelling and media production techniques. The goal is to equip students with practical skills in visual storytelling, data visualization, and short-form media creation.

Learning outcome and creative result

The tangible creative result of the workshop will be a finished visual artifact – such as a graphic artwork, poster, short video – that powerfully communicates the students' personal narrative and unique insights directly related to the unCOMMON underGROUND theme. This final piece will serve as a concrete representation of their internal explorations, newly acquired design skills, and their ability to translate abstract personal experiences into meaningful visual forms.

About the instructor

Sandro Asatiani graduated from Tbilisi State Academy of Arts in 1995. He has worked as a freelancer for numerous magazines and organizations, where he was in charge of graphic designs, book illustrations, video, web design, etc. Between 2005 and 2008, he lived and worked in Firenze, Italy. The publishing house "LIBRILIBERI" has published several of his books. Now, he is an associate professor at Ilia State University and an invited professor in the Tbilisi State Academy of Arts.

WS#2 The Art Student Survival Guide
Nicolas Belayew & Simon Brunfaut
Professors, ESA Ecole supérieure des Arts Saint-Luc de Bruxelles, BEL
Room: AP.154.02.203

Participants will explore the world of self-published guides, drawing inspiration from publications such as the Whole Earth Catalog (published in the late 60's and the 70's) while adapting it to the contemporary student experience in 2025. They will create practical guidelines and curated lists tailored to students' needs, designing, printing, and assembling their own publications while examining crucial issues such as knowledge privatization, open-source culture, and big tech's influence on daily life. The workshop will alternate between research, writing, and design phases. The topics selected by participants will range from digital tools and artistic techniques to affordable recipes and lifestyle advice. This project, designed to continue beyond its first iteration, will build a collaborative, ever-expanding encyclopedia of knowledge that grows with each new contribution.

Learning outcome and creative result

Participants will develop skills in print design, composition, writing, drawing or photography and risograph printing. Each student will create one or more zine-like leaflets on personally relevant subjects, following common technical specifications to enable risograph printing and assembly into an evolving encyclopedia. These zines will also be made available online, forming a collective and accessible resource for a broader student community.

About the instructors

Nicolas Belayew, graphic designer, illustrator, and publisher, and Simon Brunfaut, philosopher and researcher, explore the intersections of image, text, and knowledge transmission. Nicolas questions the role of printed matter through visual and pedagogical projects, while Simon examines aesthetics and discourse in contemporary thought. Their combined approach blends practice and theory, bridging graphic design, literary theory, and intellectual engagement.

WS#3 Unobvious Sound Narratives: Selected Issues of Developing Music for Film
Katarzyna Figat
Assistant Professor, Department of Sound Engineering, The Feliks Nowowiejski Academy of Music in Bydgoszcz, POL
Room: AP.152.01.105a

Film music is not merely an accompaniment to the image; rather it constitutes a pivotal element that has the capacity to influence the narrative, dramaturgy and message of a film, in addition to serving as a conduit for emotion. The process of creating film music can vary significantly depending on the production conditions, with artists employing diverse strategies to shape the musical layer. The proposed workshop will consist of an introductory and a practical part. During the introductory part, including a lecture enriched with film examples, participants will learn about the ways of constructing a musical score for a film, both from a creative and an analytical perspective, and will verify their knowledge during a joint analysis of a selected film. The practical part of the workshop will allow participants to apply the acquired knowledge to the creation of musical arrangements based on simple audiovisual forms (e.g. commercials, film sequences) using pre-existing music.

Learning outcome and creative result

(1) Knowledge of the structure of the film music layer and the process of music production for audiovisual forms.
(2) Ability to:
- analyze the music in a film,
- search for music in the music libraries and assess its potential in the context of usage for a film,
- select and edit different pieces of music for a film,
- critically analyze one's choice and edit the music in the context of the picture from a technical and functional perspective.
(3) Understanding the role of music in film.

About the instructor

Katarzyna Figat, PhD in music arts (film sound engineering), graduated from the Faculty of Philology at the University of Lodz (MA in Film Studies). Lecturer at the Academy of Music in Bydgoszcz and National Film School in Łódź. Film sound engineer and passionate film expert. She is engaged in intense academic activity, taking part in conferences and academic projects as well as publishing. She works as a music supervisor and sound editor for feature films, documentaries and TV series.

WS#4 Reversing Common Narratives
Domen Fras
Head of Department of Visual Communication Design, University of Ljubljana Academy of Fine Arts and Design, SVN
Room: AP.152.02.210

In this workshop students will collect messages they understand as common. They will transform, compose and design them into subversive narratives and put them back in place using typographic media and risograph reproduction. The participants will walk around the city looking for intriguing messages, signs, letters, symbols and then document their findings. Then, the collected material will be analyzed through the prism of linguistic intelligibility, informational meaning and typographic potential. Students will share their views. The idea is to modify the messages found into new – uncommon/underground – narratives. The group will be organized into small, culturally diverse groups to compose their own stories and develop their own letters, signs and symbols. These are then used to design flyers, posters, pamphlets and to reproduce them using risograph printing. Then the prints will be dropped in the places where sources were found and document the actions.

Learning outcome and creative result

Students
- find and critically analyze messages in the urban environment,
- compose a short text and develop typographic elements,
- design a visual communication and reproduce low-circulation printed matter,
- document and present their work.

About the instructor

Domen Fras is a graphic designer who has been involved in numerous projects in various media linking architectural, graphic and typographic design. His design approaches were presented in the solo exhibition Looking Back Up Close and published in the book of the same name. He is a professor of Typography at the Academy of Fine Arts and Design, University of Ljubljana. He complements his teaching with organizing summer schools and guiding typo walks in his hometown Ljubljana.

WS#5 Everyday Assemblages: Uncommon Connections
Antti Heinonen & Hanna Heinonen
Senior Lecturer, Digital Experience Design, LAB University of Applied Science & Lecturer, Faculty of Art and Design, University of Lapland, FIN
Room: AP.152.03.307a

This workshop invites students to explore the hidden life of everyday objects by reinterpreting their function and meaning through the lens of Deleuze and Guattari's philosophy and rhizomatic thinking, hands-on prototyping, and Augmented Reality technology. Students will create hybrid assemblages with AR that uncover uncommon connections between the physical and digital worlds. The aim is to develop technical skills in AR design, deepen design thinking through conceptual object creation, enhance collaboration across disciplines and craft compelling narratives that connect art, technology and philosophy. The workshop combines interaction/intra-action design, art and visual communication to foster creative engagement with material, meaning and media.

Learning outcome and creative result

- Technical skills – Basic skills in Mattercraft, web-based AR-editor.
- Design thinking – Conceptualizing and creating hybrid objects grounded in philosophical ideas.
- Collaboration
The workshop will result in hands-on prototypes where students combine real objects with AR elements to create interactive installations that highlight hidden stories of everyday materials. Students work in small teams using their own laptops throughout the process.

About the instructors

Antti Heinonen (Master of Culture and Arts) is a Senior Lecturer in Digital Experience Design at LAB University of Applied Sciences (Lahti, Finland). He has experience in teaching in Design, Information Design, and Information Design and Research.
Hanna Heinonen (Doctor of Arts) is a University Lecturer in Art Education at the University of Lapland (Rovaniemi, Finland). She has experience in visual art teaching, posthumanist art pedagogy, art-based research and artistic practice.

WS#6 Bringing the Abstract to Life – Beyond Data Visualization
Eva-Maria Heinrich
Professor, Department of Architecture and Design, HTWG Konstanz University of Applied Sciences, GER
Room: AP.152.02.209

The design concept for data visualization has a major influence on the understanding and interpretation of the phenomena described by abstract data. A conceptually coherent, truthful, appropriate and at the same time surprising design implementation can therefore be an effective impact of combating disinformation and manipulation. The aim is always to make the phenomena hidden behind abstract data sets effectively visible and tangible in order to generate understanding, new insights or impressive experiences. Novel and unexpected visualizations or presentations are more memorable than conventional ones. Therefore, the students' task is not only to develop a comprehensible und precise data visualization on a virulent socio-political topic (such as resource scarcity or income distribution or plastic waste in the ocean), but also to experimentally investigate which form of representation can be used to make the abstract data as vivid, impressive and memorable as possible.

Learning outcome and creative result

The data sets are to be presented in self-developed analogue, digital or hybrid prototypes, e.g. as a three-dimensional sculpture, room installation, data object, animated film, as an analogue hands-on station or interactive media station. Based on their own projects, students learn how design can make a relevant contribution to a deeper understanding of complex and abstract phenomena, which is particularly important in post-factual times of disinformation and deep fakes.

About the instructor

After studying at Berlin Weißensee School of Art Eva-Maria Heinrich worked in Berlin as freelance designer in the cultural fields. At Atelier Brückner she worked as Creative Director on award-winning exhibition projects such as 'Archaeology Switzerland' at the Swiss National Museum. She taught Typography and Visual Representation at the Schwäbisch Gmünd University of Art and Design. Since 2020 she is Professor of Communication Design at the HTWG Konstanz University of Applied Sciences.

WS#7 Life's a Glitch
Adi Karelitz
Senior Lecturer, Faculty of Design, Holon Institute of Technology, ISR
Room: AP.152.01.106

In everyday life we are surrounded by countless technological malfunctions, an event that we try to avoid as much as possible. At the same time, we are attracted to malfunctions because we can start a dialogue with technology through its language. Glitch art is an artistic practice that adopts digital or analog malfunctions for aesthetic purposes through digital data modification or physical manipulation of electronic devices. The workshop will deal with Glitch Art as an intellectual and aesthetic practice and will at the same time try to develop a method for work based on errors. It is designed to provide intellectual tools for the designer working in a digital region and creative tools for new, surprising, and unpredictable graphic visual design. The workshop encourages a mental process and challenges the boundaries of graphic design. How can we start a dialog with machines? What can we say about our way of communicating with them?

Learning outcome and creative result

The workshop aims to expand the students' conceptual abilities in transforming abstract qualities such as: malfunction, error, mistake, failure, accident into visual aesthetics. Students will follow the Glitch manifesto, Glitch theories and use random techniques as a material in their work. The creative result can be a graphic product or series of products using mixed media: analog media (collage, stitching) and digital media (short video or screen-based work).

About the instructor

Adi Karelitz is a lecturer at the Visual Communication Design Department of Holon Institute of Technologie (HIT) since 2008. Leaping between practice as a freelance designer and curator, and theory as a lecturer. Master's degree with honors in the Interdisciplinary Program in the Arts, Tel Aviv University. Her area of research deals with digital and analog malfunctions in the visual field, with an emphasis on Glitch art theories.

WS#8 The Lost Data Resistance
Melani Lleonart Garcia & Álvaro Sanchis Gandia
Professors, Painting Department, Universitat Politècnica de València, ESP
Room: AP.152.03.303

This workshop places participants in a fictional scenario set in 2033 after the collapse of the internet due to an AI rebellion. In this context designers become part of the Lost Data Resistance, a group dedicated to rebuilding collective memory through visual strategies and propaganda. Through graphic design, storytelling, and gamification, students will explore themes such as misinformation, digital memory, and data manipulation. Using tools for editorial design, web prototyping, 3D scanning, and guerrilla design strategies, they will create posters, zines, fake websites, and other communication formats. The workshop aims to foster critical thinking, to encourage reflection on design as a tool for resistance, and to enhance storytelling and visual skills in an immersive, participatory environment.

Learning outcome and creative result

By the end of the workshop, participants will have strengthened their skills in visual communication, editorial and web design, and storytelling. They will create resistance materials, including guerrilla posters, a fanzine, and a website integrating recovered 3D files and scans. These hands-on projects will explore the role of design in preserving digital memory and combating misinformation, emphasizing creativity, clarity, and impactful visual narratives.

About the instructors

Álvaro Sanchis and Melani Lleonart hold PhDs in Fine Arts and Design. They are professors and researchers at the Polytechnic University of Valencia, teaching in the Bachelor's Program in Design and Creative Technologies and the Master's Program in Design and Illustration. Their areas of expertise include graphic design, user experience, digital design, visual identity, editorial design, sustainability, and design theory. They are co-founders of Pedra, a studio specializing in editorial design and cultural communication projects.

WS#9 CommuNation Bound - Designing micronations of new relations
Emilio Lonardo
Lecturer, Design Department, Politecnico di Milano, ITA
Room: AP.154.02.204

The future seems to have lost its imaginative power. The belief that everything has already been discovered has led to a society that looks to tomorrow with resignation and limited expectations. This challenges us to find new ways to innovate and imagine a different world. To do so, we must return to our origins, where founding cities or nations was an act of hope and transformation. The workshop invites participants to rediscover the visionary drive necessary to build new futures. Drawing inspiration from micronations – small independent entities without traditional models of governance and belonging – and relationships between communities and the environment will be explored and reimagined. Students will design their own micronation, explore founding narratives, identity symbols like flags and currencies, innovative communication systems, and sustainable technologies. The goal is to provide practical and conceptual tools to envision new social spaces and unconventional community dynamic.

Learning outcome and creative result

Students will develop creative problem-solving, storytelling, and critical thinking skills, focusing on designing innovative, eco-centered societal concepts. Through an open-ended task and hands-on prototyping – both digital and physical – with interdisciplinary collaboration, they will craft cohesive design outcomes and compelling micronation narratives. The workshop emphasizes interactive presentations, fostering effective communication and sustainable, impactful design solutions.

About the instructor

Emilio Lonardo is a multifaceted designer and educator, deeply involved in design and innovation. Since 2013 he has been imparting knowledge at Politecnico di Milano and Poli.Design. Emilio holds a PhD in Design and his research explores the intersection between space, humans and other entities. He is the founder of the "Quadentro" and CEO of the startup D.O.S. Design Open Spaces. He has several publications in design and poetry.

WS#10 Design and Culture: Unearthing Unity in Diversity through Design Expressions for Cultural Exchange
Moses Lugonvu
Lecturer, School of Commercial, Industrial Art and Design, Nkumba University, UGA
Room: AP.152.01.116

This workshop dives into the heart of cultural expressions through design, fostering an environment where participants explore, share, and integrate diverse cultural experiences into audiovisual narratives. Starting with personal experiences of culture, we focus on aspects like clothing, music, and food, enriching our understanding through discussions, online research, and excursions into the city and neighborhoods. Participants will gather audiovisual materials, aiming to collaboratively create a short video that weaves together these cultural threads collected during the workshop days. This experience not only celebrates diversity but also seeks the threads that bind us together in the global tapestry.

Learning outcome and creative result

Participants will gain insights into various cultural experiences and learn to articulate these perspectives through image and sound, creating a unified yet diverse narrative. They will develop skills in collaborative design processes, enhancing the ability to incorporate diverse cultural elements into cohesive audiovisual projects.

About the instructor

Moses Lugonvu is currently pursuing a PhD from Nkumba University, where his research focuses on "Rethinking the Cultural-Economic functions of Uganda's Indigenous Pottery. A case of Ganda Pottery". He holds a Master's of Commercial, Industrial Art and Design (Nkumba), a Postgraduate Diploma in Education and a Bachelor's of Arts in Fine Art from Makerere University. With a strong background in art, design, and cultural studies, he continues to contribute to research and practice in the field.

WS#11 Challenging the unCOMMON through immersive storytelling
Mina Mani & Niklas Rönnberg
Lecturer/Researcher, Department of Science and Technology & Senior Associate Professor, Division for Media and Information Technology, Linköping University, SWE
Room: AP.152.02.203

In this workshop students will be exploring and designing visuals and sounds for immersive experiences. They will do this by taking still photos and doing sound recordings (with additional sound effects and music) to create a short story reflecting on an aspect of society (such as hidden rules, inclusivity and equal rights, sustainability issues, or biodiversity). The images will be stitched into a 360 scene that will be accompanied by an immersive soundscape. Participants will then reflect upon this story, the experiential qualities of the story and of the society that is portrayed. Based on these reflections they will redesign the experience to challenge or address the aspect that is the focus of the story, working with editing and layering of the visuals and the sounds. The story will be viewed in VR headsets for the best immersive experience.

Learning outcome and creative result

In the workshop, students will learn immersive storytelling with visuals and sound. This includes taking photos, editing and stitching them, and recording and editing sound and music. Speculative design and redesign of a story, and critical reflections on societal aspects will be important learning outcomes. The result will be a short immersive story, highlighting a norm in society that concerns individuals in society, and the redesign will challenge this aspect.

About the instructors

Mina Mani is pursuing her PhD at Linköping University by exploring the intersection between design, education, and interactive visual media with a background in visual media design. She teaches Immersive information spaces, Augmented Information spaces, and Advanced Visualization design. Niklas Rönnberg, is a senior Associate Professor in Sonification and Sound design at Linköping University, with a background in Media and Communication studies. He teaches Sound Technology and Procedural Sound Design, Music and Film Production and Visual Storytelling.

WS#12 UNCOMMON CREATURES
Carla Molins-Pitarch
Lecturer & Researcher, Digital Design and Multimedia Technologies (CITM), UPC BarcelonaTech, ESP
Room: AP.154.02.202

What if the underground world – both literally and metaphorically – was inhabited by creatures we have never seen or heard before? What if these beings were hybrids of organic and artificial life, responding to hidden signals, environmental changes, or human interaction? UnCOMMON Creatures is a hands-on, cross-disciplinary workshop where students will design and build interactive artifacts that embody the unseen, the unheard, and the misunderstood. Using electronics, physical computing, and craft materials, participants will bring to life weird and unexpected creatures that reflect themes found in uncommon ecosystems. Students will explore how technology can contribute to narratives of the unseen and unheard – turning passive objects into living, responsive entities. By the end of the UnCOMMON Creatures workshop, each team will have created a functional, interactive creature – a hybrid entity that responds to its surroundings using physical computing and crafted materials.

Learning outcome and creative result

- Encourage interdisciplinarity by working together on storytelling, crafts, and interactive technology.
- Introduction of physical computing and electronics as a tool for designing experimental interactive experiences through prototyping.
- Foster hands-on prototyping skills through rapid experimentation with sensors, motors, and mixed-media development.
- Develop critical perspectives on non-human artificial creatures through the lens of creative technology.

About the instructor

Carla Molins-Pitarch, PhD, MFA, is an experience designer, creative technologist, and researcher working at the intersection of design, technology, and science to bring a tangible instance to complex concepts. Currently, she is a researcher at the Image Processing and Multimedia Technology Center, UPC (DiCode: digital culture and creative technologies research group). Marie Curie fellow, PhD in communication UPF (Spain) 2019-2023; La Caixa Fellow, Design & Technology MFA '19 Parsons, The New School (USA).

WS#13 Edible Codes: Deciphering Food as a Medium of Communication
Liron Tzanhany
Adjunct Lecturer, Faculty of Industrial/Product Design, Holon Institute of Technology, ISR
Room: AP.152.03.302

This workshop explores food as a medium of communication, revealing its role in media, cultural rituals, and ethics. Through hands-on analysis and creative processes, participants will examine the power of food to shape narratives, influence perception, and communicate values. Participants will:
- Decode food-related media to uncover hidden meanings and biases.
- Analyze the connection between food, design, and ethical discourse.
- Develop their own edible / food related narratives as a means of communication and storytelling.
By merging design thinking with sensory engagement this workshop reframes food as an active, communicative force. In a world of misinformation and shifting food systems it offers tools to critically engage with the role of food in shaping perception, cultural identity, and interaction. Through this process, participants gain a deeper understanding of the communicative power of food and its implications in media, ethics, and design.

Learning outcome and creative result

Participants will gain a deeper understanding of food as a design medium, exploring its role in communication, storytelling, and cultural exchange. The final mini exhibition will focus on food perception, showcasing prototypes of edible or non-edible reflections of the topic. It will challenge viewers to examine their beliefs and rethink food as the most important material on earth, revealing its deeper cultural, ethical, and sensory dimensions.

About the instructor

Liron Tzanhany, lecturer at Holon Institute of Technologie (HIT), is a food experience designer and founder of FOOD FORMA, a creative studio specializing in tailor-made food experiences. With a Master's Degree in Industrial Design, Liron explores food as a material for storytelling, innovation, and cultural connection. Collaborating with food-tech companies and brands, her work merges design, sustainability, and sensory engagement, shaping the future of healthier and more meaningful food experiences.

WS#14 SOCIAL VISUAL. Research project.
Oleg Veklenko & Nadiia Velychko
Professor & Senior Lecturer, Department of Graphic Design, Kharkiv State Academy of Design and Arts, UKR
Room: AP.152.03.308

How can we visualize the concepts that define modern society but remain invisible? Tolerance, aggression, corruption, resistance, and responsibility – these and other phenomena shape our reality, yet they lack clear visual representations. In this project, students will explore these concepts through graphic experimentation, developing visual metaphors that make complex social and political processes more tangible and comprehensible. The program combines research-driven approaches with hands-on practice. Through reflective exercises, visual experiments, and collaborative teamwork, participants will explore social concepts and develop ways to express them graphically. The learning process includes discussions, rapid prototyping, critical analysis, and engagement with various media. This space fosters designers who not only possess strong technical skills but also have the ability to convey deep social meanings, making complex ideas both visible and accessible for communication.

Learning outcome and creative result

Students will learn to identify the core meanings of concepts and transform them into compelling visual statements. Through this process, they will develop skills in conceptual thinking, visual analysis, and experimental design. Participants will work with a variety of media, including posters, animation, and video art, to explore and express complex social ideas.

About the instructors

Oleg Veklenko is a graphic designer and professor at Kharkiv State Academy of Design and Arts (KSADA). In 1986, he participated in the mitigation efforts near the exposed Chernobyl nuclear reactor during the first two critical months after the accident. In 1991, he founded 'The 4th Block International Eco Poster Triennial' (Kharkiv, Ukraine) and served as its president. Nadiia Velychko is a designer and lecturer. She is an expert of the Ukrainian Cultural Fund and has experience with international programs in Poland, Austria, Germany, Israel, France.

WS#15 Political Narratives, Silkscreen Workshop
Lars Harmsen & Markus Lange
Professors, Design Faculties, FH Dortmund University of Applied Sciences and Arts & TH Nuremberg, GER
Room: AP.152.01.103

In this workshop students will create a series of silkscreen-printed posters reflecting on contemporary socio-political challenges. In an era where analog and digital realms converge this workshop explores the interplay between political narratives, design, and critical discourse. By combining hands-on experiences in screen printing, participants will engage in visual storytelling to foster dialogue around shared experiences, hidden challenges, and diverse perspectives.

Learning outcome and creative result

Participants will engage in creating impactful silkscreened posters that reflect contemporary socio-political challenges. The workshop culminates in an exhibition and showcase during Design Month Graz, held at the Festival Center Hornig Areal, Waagner-Biro-Straße 39.
On Monday May 12, there will be a Jam Session "Print 'n' Dance", where posters are collaboratively designed and printed live on site at the Festival Center Hornig Areal from 4 pm to 10 pm. Participating students are encouraged to attend.

About the instructors

Prof. Lars Harmsen (www.melvilledesign.de / www.slanted.de) from FH Dortmund University of Applied Sciences and Arts runs Poster Rex with Prof. Markus Lange from TH Nuremberg (Technische Hochschule Georg Simon Ohm Nürnberg) since 2015. They are experts in poster design and silkscreen printing.

WS#16 Political Narratives Through Live Projections
Roger Walk
Professor, Design Faculty, FH Dortmund University of Applied Sciences and Arts, GER
Room: AP.152.01.104

In this workshop students will create digital projections addressing the themes of the International Design Week "unCOMMON underGROUND" and the Design Month Graz "The New Real." In an era where analog and digital realms converge this workshop explores the interplay between political narratives, design, and critical discourse. By digital projection, participants will engage in visual storytelling to foster dialogue around shared experiences, hidden challenges, and diverse perspectives.

Learning outcome and creative result

Participants will engage in creating impactful digital projections that reflect contemporary socio-political challenges. The workshop culminates in an exhibition and showcase during Design Month Graz, held at the Festival Center Hornig Areal in Waagner-Biro-Straße 39.
On Monday May 12, there will be a Jam Session "Print 'n' Dance", where posters are collaboratively designed and printed live on site at the Festival Center Hornig Areal from 4 pm to 10 pm. Participating students are encouraged to attend.

About the instructor

Prof. Roger Walk is a distinguished academic specializing in Interaction and Motion Design. He studied Philosophy, Linguistics, and German Literature at the University of Konstanz (1990–1994) and later pursued Visual Communication and Interaction Design at HfG Schwäbisch Gmünd (1994–1998). Since 2015, he has been a professor at FH Dortmund University of Applied Sciences and Arts, leading the Bachelor program in Communication Design.


FINAL PRESENTATIONS

On the last day of the International Design Week all the groups present the outcome of their workshop in a 10-minute presentation.

Friday, May 16, 9 am – 1 pm
Audimax, Eggenberger Allee 11

Please submit ONE presentation per workshop.

  • Deadline: May 15, 10 pm
  • Format: 16:9 / 1920 x 1080 px
  • File formats: Keynote or PDF
  • Upload on MS Teams: IDK International Design Week 2025 / Final presentations / Files

For special requests please contact Roman Pürcher: roman.puercher2@fh-joanneum.at


LIGHTNING TALKS

Every morning from Monday, May 12 to Thursday, May 15, there will be a short lecture from 9 am to 9:45 am at Audimax, Eggenberger Allee 11, before the workshops start, introducing various topics and approaches related to the theme of unCOMMOM underGROUND across the different design disciplines.

Monday, May 12
Niklas Rönnberg
Senior Associate Professor, Division for Media and Information Technology, Linköping University, SWE
How do we picture the future? Communicating the future in an uncommon way

In this lightning talk, Niklas Rönnberg will introduce the importance of sound design and music for storytelling in audiovisual presentations. The talk will present an unCOMMON approach that uses short snippets of science fiction movies to reflect on how the future is depicted and show how sound and music contribute to creating a cohesive story.

Tuesday, May 13
Lars Harmsen & Markus Lange
Professors, Design Faculties, FH Dortmund University of Applied Sciences and Arts & TH Nuremberg, GER
FEAR FUELS POPULISM

In this talk, Lars Harmsen and Markus Lange explore political narratives and create a critical discourse, with a focus on authenticity and the role of human creativity in countering AI-generated misinformation.

Wednesday, May 14
Carla Molins-Pitarch
Lecturer & Researcher, Digital Design and Multimedia Technologies (CITM), UPC BarcelonaTech, ESP
Cool Today, Forgotten Tomorrow? From just Techy to AWEsome Meaningful Experiences

Cool tech grabs attention, but awe-inspiring experiences leave a mark. In this talk, we'll explore how curiosity, awe, and wonder shape experience design, moving beyond fleeting novelty to create deep, memorable connections. How can we craft interactions that truly resonate with our audiences? Let's shift from just "techy" to truly AWEsome unCOMMON or even underGROUND experiences.

Thursday, May 15
Eva-Maria Heinrich
Professor, Department of Architecture and Design, HTWG Konstanz University of Applied Sciences, GER
Scenography – unCOMMON Ground for the unEXPECTED

Contemporary scenography in museums and exhibition spaces uses a variety of means and formats to convey objects and content as uncommonly, therefore impressively and memorably as possible in order to maximize the impact of the message and broaden the recipients' horizon through unexpected experience. The talk highlights innovative, surprising and effective strategies of knowledge transfer in exhibitions. It also reflects that today's museums see themselves not only as repository of objects and knowledge, but also as a public space for discourse and participation, as a forum for highly relevant socio-political questions.


PROGRAM
Friday, May 9 (Lectures only)
14:00 – 17:00 Opening of the INTERNATIONAL DESIGN WEEK on the subject of
unCOMMON underGROUND at the Institute of Design and Communication
Alte Poststraße 152, 4th floor, room 401
18:30 – 22:00 Festival "Design Month Graz 2025" GRAND OPENING CEREMONY
Opening of exhibitions and presentations, opening party
Festival Center Hornig Areal, Waagner-Biro-Straße 39
Saturday, May 10 (Lectures only)
11:00 Outdoor DESIGNERS' BREAKFAST
followed by the DESIGN IN THE CITY shopping program kick-off and guided walking tours with designers to stores in the historic city centre of Graz
14:00 Exhibition opening "REBEL POSTER" with a "PRINT N DANCE"-Screen-printing Session with the curators
Exhibition opening "STITCHING THE CENTURIES", Medieval craftsmanship reimagined
Exhibition opening "T4T – TOOLS FOR TRANSFORMATION", an exhibition by the University of Applied Sciences, Industrial Design
NETWORKING event
Sunday, May 11 (Lectures only)
11:00 – 19:00 Countryside BUS TOUR
Visit to the exhibition Knit and Weave at "Hollenegg Castle for Design"
Visit of Austria's first Queer Hotel "Absteige zur bärtigen Therese" by SelfSightSeeing Company
Monday, May 12 – Thursday, May 15
09:00 – 09:45 LIGHTNING Talk
How do we picture the future? Communicating the future in an uncommon way / Niklas Rönnberg, SWE
Audimax, Eggenberger Allee 11
10:00 – 12:00 WORKSHOP with students
13:00 – 16:00 Workshop (working time for students)
16:00 – 17:00 Daily DEBRIEF
All workshops take place at Alte Poststraße 152 (unless otherwise noted)
Tuesday, May 13
09:00 – 09:45 LIGHTNING Talk
FEAR FUELS POPULISM / Lars Harmsen & Markus Lange, GER
Audimax, Eggenberger Allee 11
10:00 – 12:00 WORKSHOP with students
13:00 – 16:00 Workshop (working time for students)
16:00 – 17:00 Daily DEBRIEF
All workshops take place at Alte Poststraße 152 (unless otherwise noted)
Wednesday, May 14
09:00 – 09:45 LIGHTNING Talk
Cool Today, Forgotten Tomorrow? From just Techy to AWEsome Meaningful Experiences / Carla Molins-Pitarch, ESP
Audimax, Eggenberger Allee 11
10:00 – 12:00 WORKSHOP with students
13:00 – 16:00 Workshop (working time for students)
16:00 – 17:00 Daily DEBRIEF
All workshops take place at Alte Poststraße 152 (unless otherwise noted)
Thursday, May 15
09:00 – 09:45 LIGHTNING Talk
Scenography – unCOMMON Ground for the unexpected / Eva-Maria Heinrich, GER
Audimax, Eggenberger Allee 11
10:00 – 12:00 WORKSHOP with students
13:00 – 16:00 Workshop (working time for students)
16:00 – 17:00 Daily DEBRIEF
All workshops take place at Alte Poststraße 152 (unless otherwise noted)
Friday, May 16
09:00 – 13:00 FINAL PRESENTATION
Audimax, Eggenberger Allee 11
13:00 – 14:30 Get together with drinks/snacks, Aula, Eggenberger Allee 11

ABOUT US
Institute of Design & Communication (idk)

The Institute of Design & Communication, one of the largest institutes at the FH JOANNEUM, University of Applied Sciences, with around 300 students, definitely contributes to the creative dynamics of the city of Graz. Competences in design, human-centered methods and research are important elements in our interdisciplinary education. Research at the institute encompasses contemporary design challenges in society in collaboration with industry and other academic institutions. The institute offers a Bachelor's program in Information Design and Master's programs in Exhibition Design and Communication, Media, Sound and Interaction Design. Our students learn to understand economic, social, cultural and technological backgrounds to effectively create design solutions for society as they shape tomorrow's worlds.

Institute of Design & Communication
www.fh-joanneum.at/idk

IDW25 Plan

Partner Institutions
Creative Industries Styria (CIS)

Creative Industries Styria is one of the central institutions promoting design and culture regionally and internationally. As one of 49 UNESCO Cities of Design in the world, the city of Graz creates awareness for design, art and culture, making them visible and perceivable in our society. Every year in May, the Design Month Graz organized by CIS showcases design from local and international creatives. From May 9 to June 1, 2025, an extensive and diverse program including exhibitions, lectures and workshops takes place across the region.

Creative Industries Styria
www.cis.at

Design Month Graz 2025 / "The New Real"

Graz celebrates the annual design festival with its dense and diverse program – Design Month Graz from May 9 to June 1, 2025. Artificial intelligence is accelerating, technology is taking over, and reality is shifting. We are witnessing a new kind of real and a transformation that spares no industry. For professionals in design, communication, media, and the creative economy, this brings profound implications. During Design Month 2025 we will explore these through the program focus "The New Real": What does human creativity mean in an era of artificial intelligence? How are business models evolving? What responsibilities do those designing new immersive worlds bear? The design community will find answers in this year's program curated by Creative Industries Styria and featuring contributions from local, national, and international partners within the CIS network.

Design Month Graz 2025
www.designmonat.at


CONTACT

Andrea Schlacher
Institute of Design and Communication
FH JOANNEUM University of Applied Sciences
Alte Poststraße 152
2nd floor, room 223
8020 Graz, Austria

www.fh-joanneum.at/idk
Facebook: www.facebook.com/design.fhjoanneum
Instagram: @fh_joanneum_idk

Impressum / Informationen gem. § 5 ECG, § 14 UGB, § 24 Mediengesetz, § 29 AMD-G und Offenlegung laut § 25 Mediengesetz.

Medieninhaber
Institut für Design und Kommunikation
FH JOANNEUM Gesellschaft mbH
Alte Poststraße 149
A-8020 Graz
T: +43 316 5453 – 8640
E: ind@fh-joanneum.at

Firmendaten:
Rechtsform: GmbH
Firmensitz: Graz
Firmenbuchgericht: Landesgericht für ZRS Graz
Firmenbuchnummer: FN 125888 f
UID-Nr.: ATU 42361001

Bankverbindung:
Raiffeisen-Landesbank Steiermark AG
Radetzkystraße 15 – 17, 8010 Graz
IBAN: AT24 3800 0000 0565 0650
BIC: RZSTAT2G

Geschäftsführung:
T: +43 316 5453 – 8880

Organisation
Im Land Steiermark fungiert die FH JOANNEUM Gesellschaft mbH als Trägerorganisation der FH JOANNEUM. Gegenstand des Unternehmens ist die Erhaltung von Fachhochschul-Studiengängen im Sinne des Fachhochschulgesetz – FHG (Bundesgesetz über Fachhochschulen). Die Gesellschaft ist gemeinnützig im Sinne der BAO (Bundesabgabenordnung).

Das Stammkapital der Gesellschaft beträgt 4 Millionen Euro. Es wird gehalten von:
Land Steiermark (Mehrheitsgesellschafter): € 3.004.000,-
JOANNEUM RESEARCH Forschungsgesellschaft mbH: € 596.000,-
Steirische Wirtschaftsförderungsgesellschaft mbH (SFG): € 400.000,-

Der Gesellschaftsvertrag der FH JOANNEUM Gesellschaft mbH sieht als Organe der Gesellschaft vor:
• Geschäftsführung
• Generalversammlung
• Aufsichtsrat

Darüber hinaus gibt es in den einzelnen Fachhochschul-Studiengängen Leiterinnen und Leiter des Lehr- und Forschungspersonals (Studiengangsleitungen) sowie das 2007 eingerichtete Fachhochschulkollegium.

Firmenstruktur und Organe
Unternehmensgegenstand der FH JOANNEUM Gesellschaft mbH ist die Einrichtung, Erhaltung und der Betrieb von Fachhochschulstudiengängen im Sinne des FHG sowie darüber hinausgehend die Durchführung von Aus- und Weiterbildungsmaßnahmen und der Betrieb von postsekundären und posttertiären Bildungsangeboten.

Aufsichtsbehörde:
Agentur für Qualitätssicherung und Akkreditierung Austria

Anwendbare Rechtsvorschriften und Zugang dazu:
Akkreditierungsbestimmungen gemäß Fachhochschulgesetz, Hochschul-Qualitätssicherungsgesetz, Hebammengesetz, MTD-Gesetz, GuK-Gesetz und jeweils dazu ergangener Verordnungen auffindbar unter https://www.ris.bka.gv.at und https://www.aq.ac.at

Geschäftsführung
Die Kompetenzen und Verantwortungsbereiche der Geschäftsführung sind in einer Geschäftsordnung festgelegt. Die Geschäftsführung vertritt die Gesellschaft nach außen und ist zur Abgabe von rechtsverbindlichen Erklärungen ermächtigt. Der Geschäftsführung direkt zugeordnet sind die zentralen Planungs-, Verwaltungs-, Controlling- und EDV-Funktionen der FH JOANNEUM.

Geschäftsführung:
• Rektorin (FH) FH-Prof. Dr. mont. Corinna Engelhardt-Nowitzki, wissenschaftliche Geschäftsführerin
• Mag. Martin Payer, MBA, kaufmännischer Geschäftsführer

Aufsichtsrat
Seit Mai 2002 hat die FH JOANNEUM Gesellschaft mbH einen Aufsichtsrat, der seine Tätigkeit nach den Vorschriften des Gesetzes über Gesellschaften mit beschränkter Haftung, entsprechend den Bestimmungen des Gesellschaftsvertrages und auf Basis von Beschlüssen der Gesellschafter ausübt. Dem Aufsichtsrat gehören derzeit an:

Vorsitzender
• Mag. Dr. Markus Tomaschitz, MBA

Stellvertretender Vorsitzender
• Mag. Friedrich Möstl

Sonstige Mitglieder:
• Mag. Claudia Gunzer
• Mag. Doris Maria Jurschitsch
• Univ.-Doz. Dr. phil. Martin Moll
• Mag. Gernot Pagger
• Mag. Daniela Schachner-Blazizek, MPA
• Mag. Gerlinde Siml
• Anna Spielhofer

Belegschaftsvertreter:innen:
• Brigitte Loder-Fink, MSc
• DI Takashi Linzbichler
• FH-Prof. Dipl.-Ing. Dr.techn. Peter Salhofer
• FH-Prof. Mag. Dr. Kaja Unger
• Mag. Eva Zischka

Fachhochschulkollegium
Dem Kollegium gehören neben der Rektorin (FH) oder dem Rektor (FH) und der Vizerektorin (FH) oder dem Vizerektor (FH) sechs Leiterinnen oder Leiter der jeweils eingerichteten Fachhochschul-Studiengängen, sechs Vertretinnen oder Vertreter des Lehr- und Forschungspersonals sowie vier Vertreterinnen oder Vertreter der Studierenden der Fachhochschul-Studiengänge an.

Rektorin (FH)
• Rektorin (FH) FH-Prof. Dr. mont. Corinna Engelhardt-Nowitzki

Vizerektorin (FH)
• Vizerektorin (FH) Mag. Martina König, MA

Vorsitzende der sechs neuen Departments
Um Synergien zu nützen, Schwerpunkte in der Forschung & Entwicklung zu setzen, vorhandene Infrastruktur zu teilen und die Interdisziplinarität zu fördern, wurden die über 50 Studiengänge der FH JOANNEUM in sechs Departments (Angewandte Informatik, Gesundheitsstudien, Bauen, Umwelt und Gesellschaft, Management und Business, Medien und Design, Technik) und 26 Instituten neu organisiert.

Leiter:innen des Lehr- und Forschungspersonals
Für den Studienbetrieb im jeweiligen Fachhochschul-Studiengang sind – sowohl hinsichtlich der wissenschaftlichen und pädagogischen Qualität als auch der wirtschaftlichen Effektivität – die Leitungen des Lehrkörpers der Institute beziehungsweise Studiengänge verantwortlich. Diese entscheiden im Einzelfall über Anliegen von Studienwerbende und Studierenden. Sie berichten direkt der Geschäftsführung und werden in allen Rechts-, Verwaltungs-, Personal-, Beschaffungs-, Bau- und Finanzangelegenheiten durch die zentralen Serviceabteilungen der FH JOANNEUM unterstützt.

Standort
Institut für Design und Kommunikation
FH JOANNEUM Graz
Alte Poststraße 152
A-8020 Graz
T: +43 316 5453 – 0
E: ind@fh-joanneum.at

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